Brand identity refresh inspiration


We do love a good rebrand here at Clarke Associates. And a high-profile one in recent design industry news is the update to NatWest’s identity – a bold and vibrant evolution of the bank’s previous minimalist chevron-based logo.

The updated logo takes its inspiration from the bank’s original brand guidelines, when it was first formed as National Westminster Bank Limited in 1968. Back then, the three interlocking cubes were created to represent the separate entities of the National Provincial Bank, Westminster Bank and District Bank, united in one distinct marque.

The three-dimensional cuboid device has been brought back; the logo even depicted in animated form to help facilitate a stronger digital presence. A bold and colourful accompanying graphic vocabulary is intended to help the identity stand out from its competitors on the high-street; with NatWest’s aim being to appeal to a more youthful audience. The cuboid aesthetic is even referenced in the bespoke logotype used in supporting collateral.

There’s certainly much to be impressed by with this rebrand – the colour palette, fresh looking isometric illustrations and playful aesthetic are perfect for a younger demographic.


Perhaps you’re reading this and considering an update to your brand? Well, look no further; we’d be delighted to help! To give you just a flavour of the sort of graphic design services we offer, take a look at our recent logo design for Shropshire Community Health NHS Trust’s ‘The Well Company’. And to view our design offering in full, or to find out more, you can contact our Head of Design Paul Chipperfield here.

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