The Power of Podcasts: Part 2 “How to Podcast”


It quickly became clear while doing research into podcasts just how popular Podcasts had become. From the research I had done, it became apparent that podcasting shows no sign of slowing down.

Each music streaming service accommodates a dedicated podcast branch. iTunes, Spotify and more recently the BBC with the launch of their “BBC Sounds” app.

iTunes currently has the largest audience in the world and it will probably come as no surprise that most listeners are between the ages of 18-24. As I mentioned in my previous post, iTunes has over half a million Podcasts available to the public. In 2005, there were merely 3,000.

According to a recent article by tech website Gizmodo:

[Ofcom] found that 5.9 million adults are podcast people. While that’s only 11 per cent of adults over the age of 15, it’s a big leap compared to the 3.2 million (7 per cent) in the same situation back in 2013.”

Delving further into the world of podcasting showed me that the positives far outweighed the negatives. Not only can a podcast be set up for a very small price but could reach a target audience with a completely new approach.


Stat 1


Music website, MusicOomph put together a handy inforgraphic showing some interesting nuggets of information about Podcasting.[1]

It shows a clear leaning towards the spoken word rather than music.

I was initially confused about the process of setting up the podcast. How are they released? Where do I upload them to? None of this information seemed readily available on my initial hunt for information. Even going so far as to draw several diagrams didn’t help crack the riddle of creating a Podcast. Stat 2

The language in particular made the process murky. I had heard of “RSS” feeds plenty of times. Yet I had no idea what function it served.

As it turned out, an RSS feed is pretty important. Who knew?

Still, things were slowly coming together. In several meetings, it was established what kind of content the client wanted, who it would go to and when it would go to them. This kind of information certainly helped later on when I figured out where the “on” button was on the recording equipment.

Plus, I had the knowledge and stats to prove that Podcasting was worth experimenting with.

Stat 3

Armed with the knowledge that the podcast could work with some dedication and forward planning, I pressed on looking at the actual set up of a podcast.



Previous: Part “What is a Podcast?”                                                 Next: Part 3: “The Set Up”

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