The Power of Podcasts: Part 2 “How to Podcast”

It quickly became clear while doing research into podcasts just how popular Podcasts had become. From the research I had done, it became apparent that podcasting shows no sign of slowing down. Each music streaming service accommodates a dedicated podcast branch. iTunes, Spotify and more recently the BBC with the launch of their “BBC Sounds” […]

The Power of Podcasts – “What is a Podcast?”

Apple founder, Steve Jobs said in 2005, “Podcasting is the next generation of radio and users can now subscribe to more than 3,000 free podcasts and have each new episode automatically delivered over the Internet to their computer and iPod.” Fastforward to the present and now the iTunes store has more than half a million […]

Food for thought

Food for thought

I love food. A distant uncle of mine had a favourite saying: “There’s two things I enjoy in life, and eating is both of them.” Which pretty much sums up my approach. I’m lucky, I can – and do – eat everything (except beetroot, obvs), without putting on much weight. But we all need to […]

GDPR: How will you be affected?

GDPR: How will you be affected?

What is it? The general data protection regulation, or GDPR, is a new EU law that will replace the current Data Protection Act and strengthen existing data protection legislation. It aims to give more protection to individuals whose data is being used by businesses and charities, and to encourage more trust in online services from […]

Nick Clegg speaks at Lunar Society annual dinner

Nick Clegg speaks at Lunar Society annual dinner

Last week, we held an event for our client The Lunar Society at the Edgbaston Stadium. The Society’s 2017 Annual Dinner featured The Rt. Hon. Nick Clegg as speaker, and he spoke to just over a hundred members and guests about artificial intelligence and machine learning and the impact on politics and society, and also […]

Facts, figures and fighting fallacies

Facts, figures and fighting fallacies

Data compiled by University of Birmingham makes for fascinating reading I am not sure whether to be depressed or delighted with a handy little booklet that has been produced by City-REDI, The Research Institute at The University of Birmingham. The pocket size West Midlands Data Book 2017 contains a myriad of information – a pleasant […]

Are you using social media effectively?

Are you using social media effectively?

Aneesa Malik, account executive at Clarke Associates shares her thoughts on best practice for posting on social media by looking at user behaviour. I recently attended a Google Garage workshop, which is part of a six month Google project offering free digital support for anyone in Birmingham looking to develop their online presence. During the […]

Is the business card dead?

What an embarrassment! There I was, at a council meeting of Birmingham Chamber introducing myself to a guest speaker, suddenly realising that – having put on a freshly dry cleaned suit – I had omitted to put any business cards in my top pocket (which is where I normally keep them). It was even more […]

Why, despite funding challenges, schools should still consider investing in PR support

Why, despite funding challenges, schools should still consider investing in PR support

CA’s Education account manager, Kathryn Baldock takes a look at the imperative role of PR in schools. I have great admiration for teachers. My sister is a teacher and I have friends and acquaintances who are also in the profession. It’s a tough job; it’s widely reported that teachers have low morale, at times suffer […]

‘We’re in the audience business’

‘We’re in the audience business’

Lydia Marshall, senior account executive at Clarke Associates shares her thoughts on the digitalisation of the newspaper industry. A colleague and I recently attended the Birmingham Civic Society’s summer reception hosted by DWF LLP. Marc Reeves, editor of the Birmingham Post and Mail and editor-in-chief at Trinity Mirror Midlands, spoke on the subject of the […]