Are you using social media effectively?

Are you using social media effectively?

Aneesa Malik, account executive at Clarke Associates shares her thoughts on best practice for posting on social media by looking at user behaviour. I recently attended a Google Garage workshop, which is part of a six month Google project offering free digital support for anyone in Birmingham looking to develop their online presence. During the […]

Is the business card dead?

What an embarrassment! There I was, at a council meeting of Birmingham Chamber introducing myself to a guest speaker, suddenly realising that – having put on a freshly dry cleaned suit – I had omitted to put any business cards in my top pocket (which is where I normally keep them). It was even more […]

Why, despite funding challenges, schools should still consider investing in PR support

Why, despite funding challenges, schools should still consider investing in PR support

CA’s Education account manager, Kathryn Baldock takes a look at the imperative role of PR in schools. I have great admiration for teachers. My sister is a teacher and I have friends and acquaintances who are also in the profession. It’s a tough job; it’s widely reported that teachers have low morale, at times suffer […]

‘We’re in the audience business’

‘We’re in the audience business’

Lydia Marshall, senior account executive at Clarke Associates shares her thoughts on the digitalisation of the newspaper industry. A colleague and I recently attended the Birmingham Civic Society’s summer reception hosted by DWF LLP. Marc Reeves, editor of the Birmingham Post and Mail and editor-in-chief at Trinity Mirror Midlands, spoke on the subject of the […]

Brand designs: David Clarke takes a look at the role of branding

Brand designs: David Clarke takes a look at the role of branding

Successful branding builds trust and an emotional attachment. It communicates a strong, consistent message about the values of the organisation and provides the foundation for user and stakeholder loyalty. Strong brands are able to liberate organisations from the tyranny of comparing features and functions. They capitalise on the power of emotion. So often, user decisions […]

How to ensure a successful networking experience

How to ensure a successful networking experience

Networking can be a powerful and necessary investment of time to help develop your business; it is something that can be mutually beneficial – if it’s done correctly. The value of networking lies in building relationships, which can then lend to business opportunities. This can be a somewhat daunting proposition for some, but for others, […]

The best way to control a crisis is to plan for one

The best way to control a crisis is to plan for one

Not all crises are avoidable – but you can plan for the unexpected, says David Clarke, MD of Clarke Associates. Here he identifies five things you should do before the worst happens. So who next is likely to suffer a cyber-attack? Or an IT failure? Or an unfortunate gaffe on social media? Who next is […]

Hold the back page!

Hold the back page!

Designing an advert for the 2017 Birmingham Post Rich List, for Benussi & Co.