Why, despite funding challenges, schools should still consider investing in PR support

Why, despite funding challenges, schools should still consider investing in PR support

CA’s Education account manager, Kathryn Baldock takes a look at the imperative role of PR in schools. I have great admiration for teachers. My sister is a teacher and I have friends and acquaintances who are also in the profession. It’s a tough job; it’s widely reported that teachers have low morale, at times suffer […]

‘We’re in the audience business’

‘We’re in the audience business’

Lydia Marshall, senior account executive at Clarke Associates shares her thoughts on the digitalisation of the newspaper industry. A colleague and I recently attended the Birmingham Civic Society’s summer reception hosted by DWF LLP. Marc Reeves, editor of the Birmingham Post and Mail and editor-in-chief at Trinity Mirror Midlands, spoke on the subject of the […]

Brand designs: David Clarke takes a look at the role of branding

Brand designs: David Clarke takes a look at the role of branding

Successful branding builds trust and an emotional attachment. It communicates a strong, consistent message about the values of the organisation and provides the foundation for user and stakeholder loyalty. Strong brands are able to liberate organisations from the tyranny of comparing features and functions. They capitalise on the power of emotion. So often, user decisions […]

How to ensure a successful networking experience

How to ensure a successful networking experience

Networking can be a powerful and necessary investment of time to help develop your business; it is something that can be mutually beneficial – if it’s done correctly. The value of networking lies in building relationships, which can then lend to business opportunities. This can be a somewhat daunting proposition for some, but for others, […]

The best way to control a crisis is to plan for one

The best way to control a crisis is to plan for one

Not all crises are avoidable – but you can plan for the unexpected, says David Clarke, MD of Clarke Associates. Here he identifies five things you should do before the worst happens. So who next is likely to suffer a cyber-attack? Or an IT failure? Or an unfortunate gaffe on social media? Who next is […]

Hold the back page!

Hold the back page!

Designing an advert for the 2017 Birmingham Post Rich List, for Benussi & Co.

Brand identity refresh inspiration

Brand identity refresh inspiration

We do love a good rebrand here at Clarke Associates. And a high-profile one in recent design industry news is the update to NatWest’s identity – a bold and vibrant evolution of the bank’s previous minimalist chevron-based logo. The updated logo takes its inspiration from the bank’s original brand guidelines, when it was first formed […]