The best way to control a crisis is to plan for one

The best way to control a crisis is to plan for one

Not all crises are avoidable – but you can plan for the unexpected, says David Clarke, MD of Clarke Associates. Here he identifies five things you should do before the worst happens. So who next is likely to suffer a cyber-attack? Or an IT failure? Or an unfortunate gaffe on social media? Who next is […]

Hold the back page!

Hold the back page!

Designing an advert for the 2017 Birmingham Post Rich List, for Benussi & Co.

Brand identity refresh inspiration

Brand identity refresh inspiration

We do love a good rebrand here at Clarke Associates. And a high-profile one in recent design industry news is the update to NatWest’s identity – a bold and vibrant evolution of the bank’s previous minimalist chevron-based logo. The updated logo takes its inspiration from the bank’s original brand guidelines, when it was first formed […]

No matter the business, it’s creativity that counts. David Clarke takes a look at a household name…

No matter the business, it’s creativity that counts. David Clarke takes a look at a household name…

Lord Bilimoria, the man behind Cobra beer and also Chancellor of The University of Birmingham, is a man I greatly admire. I have heard him speak on several occasions, always with a considerable degree of sound advice particularly when it comes to business. So I was particularly interested in a feature that appeared in the […]