Brand identity refresh inspiration

Brand identity refresh inspiration

We do love a good rebrand here at Clarke Associates. And a high-profile one in recent design industry news is the update to NatWest’s identity – a bold and vibrant evolution of the bank’s previous minimalist chevron-based logo. The updated logo takes its inspiration from the bank’s original brand guidelines, when it was first formed […]

No matter the business, it’s creativity that counts. David Clarke takes a look at a household name…

No matter the business, it’s creativity that counts. David Clarke takes a look at a household name…

Lord Bilimoria, the man behind Cobra beer and also Chancellor of The University of Birmingham, is a man I greatly admire. I have heard him speak on several occasions, always with a considerable degree of sound advice particularly when it comes to business. So I was particularly interested in a feature that appeared in the […]