Facts, figures and fighting fallacies

Facts, figures and fighting fallacies

Data compiled by University of Birmingham makes for fascinating reading I am not sure whether to be depressed or delighted with a handy little booklet that has been produced by City-REDI, The Research Institute at The University of Birmingham. The pocket size West Midlands Data Book 2017 contains a myriad of information – a pleasant […]

Brand designs: David Clarke takes a look at the role of branding

Brand designs: David Clarke takes a look at the role of branding

Successful branding builds trust and an emotional attachment. It communicates a strong, consistent message about the values of the organisation and provides the foundation for user and stakeholder loyalty. Strong brands are able to liberate organisations from the tyranny of comparing features and functions. They capitalise on the power of emotion. So often, user decisions […]

How to ensure a successful networking experience

How to ensure a successful networking experience

Networking can be a powerful and necessary investment of time to help develop your business; it is something that can be mutually beneficial – if it’s done correctly. The value of networking lies in building relationships, which can then lend to business opportunities. This can be a somewhat daunting proposition for some, but for others, […]

The best way to control a crisis is to plan for one

The best way to control a crisis is to plan for one

Not all crises are avoidable – but you can plan for the unexpected, says David Clarke, MD of Clarke Associates. Here he identifies five things you should do before the worst happens. So who next is likely to suffer a cyber-attack? Or an IT failure? Or an unfortunate gaffe on social media? Who next is […]

No matter the business, it’s creativity that counts. David Clarke takes a look at a household name…

No matter the business, it’s creativity that counts. David Clarke takes a look at a household name…

Lord Bilimoria, the man behind Cobra beer and also Chancellor of The University of Birmingham, is a man I greatly admire. I have heard him speak on several occasions, always with a considerable degree of sound advice particularly when it comes to business. So I was particularly interested in a feature that appeared in the […]