Is the business card dead?

What an embarrassment! There I was, at a council meeting of Birmingham Chamber introducing myself to a guest speaker, suddenly realising that – having put on a freshly dry cleaned suit – I had omitted to put any business cards in my top pocket (which is where I normally keep them). It was even more […]

Brand designs: David Clarke takes a look at the role of branding

Brand designs: David Clarke takes a look at the role of branding

Successful branding builds trust and an emotional attachment. It communicates a strong, consistent message about the values of the organisation and provides the foundation for user and stakeholder loyalty. Strong brands are able to liberate organisations from the tyranny of comparing features and functions. They capitalise on the power of emotion. So often, user decisions […]

Hold the back page!

Hold the back page!

Designing an advert for the 2017 Birmingham Post Rich List, for Benussi & Co.

Brand identity refresh inspiration

Brand identity refresh inspiration

We do love a good rebrand here at Clarke Associates. And a high-profile one in recent design industry news is the update to NatWest’s identity – a bold and vibrant evolution of the bank’s previous minimalist chevron-based logo. The updated logo takes its inspiration from the bank’s original brand guidelines, when it was first formed […]