The Power of the Podcast: Part 5 “The Future of Podcasting”

Being in charge of recording and producing podcasts over the past 6 months has given me a good understanding of the nature of podcasts and their role in our lives. Podcasts now form a considerable part of our mainstream media consumption. Podcasts are everywhere and act as audio blogs. Every major media channel from the […]

The Power of the Podcast: Part 4 “No Partridge Please!”

In a few short weeks I felt like telling everyone all there was to know about Podcasts and how to do one. Going from have no idea about Podcasting to feeling like pro had been frantic but here we were. The hardware had arrived undamaged, the hosting site was paid for and ready and some […]

The Power of Podcasts: Part 3 “The Set-up”

In the previous post, the pin had finally dropped on how podcasts are set up – turns out, very easily. So easily in fact that they can be produced with nothing more than a laptop and some free editing software. Despite having the option to use the questionable quality of a laptop and the in-built […]

The Power of Podcasts: Part 2 “How to Podcast”

It quickly became clear while doing research into podcasts just how popular Podcasts had become. From the research I had done, it became apparent that podcasting shows no sign of slowing down. Each music streaming service accommodates a dedicated podcast branch. iTunes, Spotify and more recently the BBC with the launch of their “BBC Sounds” […]

The Power of Podcasts Part 1: “What is a Podcast?”

Apple founder, Steve Jobs said in 2005, “Podcasting is the next generation of radio and users can now subscribe to more than 3,000 free podcasts and have each new episode automatically delivered over the Internet to their computer and iPod.” Fastforward to the present and now the iTunes store has more than half a million […]

Nick Clegg speaks at Lunar Society annual dinner

Nick Clegg speaks at Lunar Society annual dinner

Last week, we held an event for our client The Lunar Society at the Edgbaston Stadium. The Society’s 2017 Annual Dinner featured The Rt. Hon. Nick Clegg as speaker, and he spoke to just over a hundred members and guests about artificial intelligence and machine learning and the impact on politics and society, and also […]

Are you using social media effectively?

Are you using social media effectively?

Aneesa Malik, account executive at Clarke Associates shares her thoughts on best practice for posting on social media by looking at user behaviour. I recently attended a Google Garage workshop, which is part of a six month Google project offering free digital support for anyone in Birmingham looking to develop their online presence. During the […]

Is the business card dead?

What an embarrassment! There I was, at a council meeting of Birmingham Chamber introducing myself to a guest speaker, suddenly realising that – having put on a freshly dry cleaned suit – I had omitted to put any business cards in my top pocket (which is where I normally keep them). It was even more […]

Why, despite funding challenges, schools should still consider investing in PR support

Why, despite funding challenges, schools should still consider investing in PR support

CA’s Education account manager, Kathryn Baldock takes a look at the imperative role of PR in schools. I have great admiration for teachers. My sister is a teacher and I have friends and acquaintances who are also in the profession. It’s a tough job; it’s widely reported that teachers have low morale, at times suffer […]

‘We’re in the audience business’

‘We’re in the audience business’

Lydia Marshall, senior account executive at Clarke Associates shares her thoughts on the digitalisation of the newspaper industry. A colleague and I recently attended the Birmingham Civic Society’s summer reception hosted by DWF LLP. Marc Reeves, editor of the Birmingham Post and Mail and editor-in-chief at Trinity Mirror Midlands, spoke on the subject of the […]