Background

Business recovery and insolvency specialist Begbies Traynor produces a quarterly report on the rate of distress levels amongst UK businesses. With data from across the country spanning all sectors, the information is useful to business leaders and policymakers alike.


Brief

To achieve maximum coverage in print and broadcast media across the Midlands and South West.


Method

Clarke Associates studied the local data across more than a dozen towns, cities and counties to produce tailored press releases with relevant, accurate and up-to-date statistics for each target area.

Typical of our approach to clients, there is no one-size-fits-all, and we developed a series of angles in accordance with the research findings, whilst retaining some of the essential key messages applied to the national strategy.


Outcome

Substantial coverage appeared in titles in Cornwall, Devon, Nottinghamshire, Derbyshire, Cambridgeshire, Dorset, Shropshire and Birmingham.