Logo design for ‘The Well Company’

Shropshire Community Health NHS trust recently commissioned Clarke Associates to design an identity for The Well Company – their new occupational health service.

Working closely with the Occupational Health Service Business Manager, our designer Paul Chipperfield was briefed to develop a logo based on a preliminary visual as outlined by the client.

Having explored different colour combinations and variations on the ‘L’ device, the client decided upon the solution as presented below. Naturally, a key factor in their decision is the fact that the palette resonates with ‘NHS blue’.

The logo was designed for flexible application. Minus its strapline, the logo can be utilised within a circle; ideal for online, social media and future merchandising opportunities.